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About Us

At Shoreline Equity Group, we provide a diverse range of services that support businesses, real estate ventures, and brand growth across Charlotte, NC, and beyond. Our goal is to build value, create opportunity, and deliver lasting results across multiple industries.

Who We Are!

At Shoreline Equity Group, we are a diverse team of builders, investors, consultants, and brand strategists dedicated to creating long-term value in industries. Headquartered in Charlotte, NC, we combine extensive knowledge in building, real estate, business development, and brand merchandising in one location.

Our team shares a common goal: to enable businesses, build communities, and facilitate the growth of our clients through intelligent strategy.

We don’t think of cookie-cutter solutions. Each project we undertake is supported by careful planning, one-on-one guidance, and the complete might of our resources. Whether it’s groundbreaking a new development or navigating a business through operational issues, Shoreline Equity Group is the partner you can rely on.

Our Values

At Shoreline Equity Group, we’re confident that our values are the foundation of everything that we do. We’re driven by integrity, trust, and excellence in every decision we make, whether we’re advising a developing business, assisting a client in investing in real estate, or providing branded merchandise that resonates with their vision.

We’ve successfully completed multiple projects in the construction and renovation industry, providing quality output on time and with compassion. With each service we provide, our priority is always the same: creating enduring relationships, fueling significant growth, and delivering value that endures.

Who we are

Values and expertise

We specialize in connecting high-net-worth investors with lucrative real estate opportunities in Charlotte, NC. Acting as a trusted intermediary, we oversee every aspect of the investment process—from project management and fund allocation to regular updates—ensuring seamless and profitable ventures. Our expertise spans working with top-tier contractors and portfolio managers to maximize returns while minimizing risk.

With a global network of investors, both within the U.S. and internationally, we provide exclusive access to high-end development projects. Whether you’re looking to diversify your portfolio or explore new investment opportunities, we offer a hands-on approach to navigating the real estate market with confidence and success.

Multifamily Real Estate
Investment Experts

Justin McKenzie

COO / President of the Company

Mike McKenzie

Senior vice president

Patrick Hobbs

Vice President/ Team Realtor

Luke G.

Manager / Professional Land Prep And Grading

Edwin R.

Project Professional

Jeff Sox

Building partner

Brian weaver

Team advisor

Travis Brown

Account executive

Investor Testimonials

We renovated our kitchen with them and had such a great experience. They were organized, on time, and super easy to communicate with. I felt included in every decision, which really mattered to me.

Rachel Kim

Dallas, TX

After meeting with a few other firms, Shoreline was the first one that made me feel truly heard. They didn’t just pitch what would benefit them—they focused on what was right for me. I’d worked hard to save up, and they made sure my first investment was smart and steady. Thanks to them, I now own a triplex with great tenants, and it’s already paying off.

Marcus J.

New York, NY

I worked with Shoreline on a couple of investment properties. Not only did they know their stuff, but they were down-to-earth, answered every question, and never made me feel rushed. That kind of trust is rare.

Rohan G

San Francisco, CA
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